Slaying pixels since '06 — product UI on web and mobile, creative direction, and branding.
A week before Christmas in 2009. I'm sitting in a cafe in Kemptville, tapping away on a laptop. Funnily, I don't drink coffee — caffeine has never sat well with me. That particular snowy day, my parents' internet connection had dropped, and so had the one at my mom's office. But as a fresh graduate, I was on a mission to find an exciting role in my field that I was going to be passionate about, and I wasn't ready to stop looking that day. I headed to the only other local place I knew that would have a good connection, the cafe, and bought a decoy latte.
In a butterfly effect type moment, in rolls an old friend from high school and midget hockey. He had stopped in because his wife loved the cookies from the cafe. We catch up a bit and he asks what I'm working on. I let him know I'm trying to make stand-out cases for hire on some exciting roles. He tells me about this great new startup he's working on, says he's already seen my portfolio and thinks I'd be a great fit and that I should apply.
A couple weeks later, I become employee #21 at Shopify — their second full-time design hire. The ride that ensued over the next five-and-a-half years was nothing short of any aspiring product designer's dream. I had a hand in much of what merchants and partners still touch today: the core Admin, the Theme Store, Partners, Shopify.com, first-party apps, reporting — and capped it off as design lead for the IPO roadshow.
Opening the TSX with my fellow Shopifolk.
Ringing the opening bell at the TSX is a moment I'll cherish forever. As we rang that bell, I reminisced about a couple of early-days moments — twenty of us, all in a row on the sidewalk, carrying our monitors around the ByWard Market to our new offices. Around the same time, I was asked if I could cover half the cost of my new work laptop. Both laughable, unimaginable moments considering the company we all know it as today. When I left, I was given the laptop I had — it was a wild bookend to a fairytale tech-unicorn story.
The monitors, mid-move.
Those years cemented my love for the startup ride, but it was time to go out and explore the world beyond an LCD tan. Beers in Prague, diving in Phuket, wines in Portugal, motorcycling around Taiwan. Steak in Argentina, hiking in New Zealand, civil unrest in Chile, and sharing an unforgettable kiss with my now wife at the top of Machu Picchu. Wanderlust, full of sonder. A victory lap, if you will.
Machu Picchu, and a kiss worth the climb.
Since then I've been the first design hire and Design Lead at Fullscript, headed products at AffinityClick, designed instant payments at Cheddar, and freelanced as pxlslyr for the likes of Lollapalooza, Austin City Limits, General Electric, Government of Canada, and several exciting startups.
These days you'll find me being a good dad, building side projects, and volunteering my design chops for non-profits like Lyrics4Life in support of the CHEO Foundation.
Selected Work
Fanatron
Product design & build · side project
A not-so-jumbo jumbotron for the fans at home: a retro dot-matrix panel that follows your favourite teams across MLB, NHL, NBA, NFL, and the Premier League. Live plays, goal and big-play takeovers, TV sync, and a quiet idle loop of upcoming games, standings, and news — with a companion app for managing favourites and a dev console for composing every scoreboard scene.
Where music meets purpose: a songwriting competition and live awards show that brings Ottawa's music and business communities together in support of the CHEO Foundation. Brand and site plus the competition platform end to end — artist pages, song entry, screening, weighted curator scoring, shortlists, and public track pages — headed for a live final at the Hard Rock Hotel & Casino Ottawa.
Beer league beauts since '71. The web home of Ottawa's NGMHL — six teams, fifty-odd games a season, and the best league culture in town. Rosters, schedule, updates, and arenas.
First design hire. Built the brand and visual identity from the ground up — including the brand guide and UI kit that carried Fullscript, Natural Partners, and NPFS through a merger and a funding round — while growing and leading a design team of seven across product and graphic design.
Headed design and product direction across the AffinityClick portfolio — a full redesign of Hushed on iPhone and the web, and Yoop built from the ground up. Left to travel the world and go freelance.
Mic drop sentence of my career (so far): “Twenty-one of us young dweebs built a company that now trades as SHOP on the NYSE and is one of the most valuable companies on the TSX”. I contributed to core Admin, Theme Store, Partners, Shopify.com, first-party apps, buy buttons, reporting, Shopify Summits, infographics that landed in Fast Company and TechCrunch, and finally, lead design on our IPO roadshow.
The freelance banner: UI for web and mobile, creative direction, ecommerce web design, front-end, branding, and data visualization — for Lollapalooza, Austin City Limits, General Electric, the Government of Canada, and a run of product startups and award-winning agencies.
theBITinvasion
Co-founder · web design, development & branding · 2006–2009
A freelance web design, development, and branding company I co-founded with a close friend and fellow Carleton IMD student while we were still in school. The first slain pixels belonged to Arctic Spas — our first real dollars in our collective fields.